Nikon PhotoPlus Trade Show
Challenge:Nikon was looking for help at the annual PhotoPlus Trade Show. This event features all the latest gear from camera manufacturers on display at expo booths, as well as dozens of seminars from leading photographers. Nikon was looking to drive traffic to their booth.
Strategy:
Nikon turned to Brand Allure to provide stage models that stuck a pose allowing consumers to snap pictures with the latest Nikon suite of products. Brand Allure also provided 15 brand ambassadors to help with product information during this two day show in New York City at the Javitz Center.
Results:
Nikon received an overwhelming amount of foot traffic to their booth. Consumers experienced a day in the life of a professional photographer snapping pictures of models on stage while receiving product information and support from Brand Allure Brand Ambassadors.
